Strong Girls Club
Strong Girls Club is my senior capstone project. It's a women-only gym that focuses on women's empowerment and breaking stereotypes of women lifting and working out.
The logo mark for the brand is a play on a heart and a weightlifting bar. The type used was edited to be more unique.
Gym Promo Video
The promo video is meant to be a quick video to gain interest and show the vibe of the brand. I filmed the footage as well as edited the video.
Video and editing: Andreanna McKee
Models: Raegen Beeson, Molly McDermott, Carissa Richie, Hanna Henrie, Calli Johnson
Location: George S. Eccles Performance Center
Music: Anton Valsov from Pixabay.com
The two posters focus on the women in the gym, I wanted them to look intense and tough so I went for a black and white photo. I used the typography to give the posters some boldness that would make an impact.
With the t-shirt designs I wanted to make things that showed the brands aim to combat the stigma of women in the gym. The shirt designs are meant to work in the gym but also for street wear.
The branding guide outlines the guides to the brand and follows the style of black and white photography with bold and bright colored elements on top of it.
The stickers designs are based from branding marks and the logo from the branding guide. The colors are bright and the design simple but cute. The stickers are small in size as they are meant to be placed on waterbottles.
This is the display of the Strong Girls Club project at the Southern Utah Museum of Art. The exhibit was on display from March to April 2023